I subscribe to the email version of Wine X newsletter, a snarky, irreverent wine publication designed for twenty-somethings. I just read that the magazine is folding. The founder and editor blames lack of industry support, claiming although much attention is paid to creating new wines, ad campaigns, etc. for younger wine drinkers, Wine X has not received the same kind of attention and focus.
Since I am in my 30's, I'm a bit older than the target demographic for this magazine. But I never really "took" to this publication--it felt a little too "self-aware" to me. But I'm all for anything that brings in new wine lovers--especially young ones who may have felt that wine was too intimidating, but who felt that Wine X made it more approachable. So for that reason, it'll be missed.
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The magazine folded because they did not change the business model. That style of writing got old fast not matter what age you are.
That is why no one gave them the attention after a while.
Stay in the same old boat and it will sink eventually in times like these.
It's not easy...
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